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Course description

As the global market for marketing analytics continues to grow, businesses need leaders who can quickly use data to drive results. Gain a deep understanding of marketing metrics used to make strategic decisions across product management, brand awareness, advertising, communications, and more. You'll learn how to better understand your customers, measure marketing ROI, and optimize spending for maximum impact.

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Instructors

Christina Inge

Christina Inge

Faculty, Professional & Executive Development
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